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Morgan unveils ‘110 Anniversary’ models

Morgan has revealed a special new line-up of cars to help it celebrate its 110th anniversary next year.

The range – appropriately enough called ‘110 Anniversary’ cars – will benefit from unique badging as well as a range of performance and styling options included as part of the cars’ overall cost.

Plus 4 and Roadster models will get a front valance, rear exit sports exhaust and a leather bonnet strap to help them stand out from other cars in the Morgan range. Inside, you’ll find a leather or wood-rimmed Moto-Lita steering wheel, as well as performance seats trimmed in one of a variety of different Yarwood leather colours.

Each car gets a ‘110 Anniversary’ logo embroidered on its headrests, too.

Steve Morris, Managing Director at Morgan Motor Company, said: “It is an immense pleasure and an honour to lead the Morgan Motor Company as we approach such a significant milestone in our history. We are delighted to be thriving as a privately owned, British, family owned automotive manufacturer, and in our 110th year of business are stronger than ever.

“Milestones such as a 110th anniversary offer everyone associated with the brand an opportunity for reflection, as well as an opportunity for us to offer even more to our customers. The vehicles are the beginning of our celebrations, and we look forward to making further exciting announcements throughout 2019.”

A range of new standard colours have been introduced too, with customers able to choose from Sport, Classic and Metallic colour packages. A range of shades have been chosen to reflect the most popular colours from Morgan’s history, as well as a series of colours hand-picked by the company’s own design team.

The special treatment has been applied to the 3 Wheeler too. Equipment highlights for this include black roll hoops, black exhaust heat shields and a body-coloured engine cowl. The exterior can be finished in a colour from the newly-announced range of shades, too.

The Plus 4 110 Anniversary model is priced from £44,106, and includes 15 options worth £8,700 within the car’s price. The Roadster, meanwhile, kicks off at £55,074, and also benefits from £8,000-worth of extras included at no extra cost.

Prices for the 3 Wheeler 110 Anniversary edition start at £39,486 – with £3,000-worth of optional extras included as part of the celebratory trim level at no extra cost.

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