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Ford trademarks ‘Mustang Mach-E’ name before electric SUV reveal

It’s expected to be unveiled later this year and Ford has all but confirmed what sports car-inspired model will be called.

After teasing a Mustang-inspired all-electric utility vehicle in the latter half of 2018, Ford has all but confirmed what the new vehicle will be called.

The American manufacturer has filed a trademark with the European Union Intellectual Property Office for the name ‘Mustang Mach-E’, which references both the sports car the upcoming crossover is inspired by and the Mach-1 – a performance variant of the muscle car.

Posted on April 1, the patent covers “Motor land vehicles (excluding scooters); parts, fittings and accessories for motor land vehicles (excluding scooters),” and is an advancement on a trademark previously registered in December for the ‘Mach-E’ moniker.

The name ‘Mach-E’ draws inspiration from the Mach-1 name that was introduced in 1969, but includes the E commonly used to reference an electric powertrain, which Ford has confirmed will be used.

Ford has said the production version will only come with a battery-powered drivetrain and that it will have a range of at least 370 miles.

Expected to go on sale in 2020, it will be the brand’s first vehicle to be purpose-built as an EV.

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