Silverstone Auctions rebrands as Iconic Autioneers

Silverstone Auctions is changing its name, launching private sales and offering no seller’s commission for cars & motorcycles offered at no reserve.

Highly regarded auction house Silverstone Auctions, which was started 12 years ago by Nick Whale, British racing driver and former main dealer for a number of prestigious brands, is rebranding as Iconic Auctioneers.

Nick Whale, owner of the company, said: “As strong as a name like Silverstone Auctions is, we feel we have grown to a position where we need a name that is truly ours. This exciting change to Iconic Auctioneers better reflects all we have achieved and the unique and diverse range of our auctions today. When the company first started, we needed an iconic name and venue for our sales, so we leased the name ‘Silverstone’ from the circuit and our auctions launched at the Silverstone Classic. But things have moved on, we now also hold our sales at other prestigious venues and motoring events across the country, so it was time for change.”

The auction house has repeatedly breaking world records at almost every sale. The sale of The Diana, Princess of Wales 1985 Ford Escort RS Turbo S1 which sold for £722,500 in 2022 and a 1987 Ford Sierra Cosworth RS500 which sold for £590,500 in February this year, have further cemented the auction house’s international reputation.

As part of the rebrand, Rob Hubbard will move from Sales Director to the role of Managing Director, and owner Nick Whale will become Chairman.

Rob Hubbard said; “We needed a name that retained our level of credibility, but also encompassed all the things that we do, a name to allow us to be an auction house that can appear at any venue, in any country, anywhere in the world – and not only that, sell anything we want to. It’s then we realised, we began at an iconic location, and have grown into an iconic brand, so the name Iconic Auctioneers just felt like a perfect fit.”

The auction house also announced that there will be no seller’s commission charged on cars and motorcycles offered at no reserve. In addition, Iconic Auctioneers will also be introducing private sales to it’s portfolio of services to complement it’s live event auctions and online platform.

Whilst a new name, no seller’s fees on no reserve vehicles and the introduction of private sales are exciting changes, buyers and sellers can rest assured that the team remains the same.

Hubbard continues: “The team are passionate about seeking out the finest cars, motorcycles and collectibles and connecting them with buyers from around the world. We truly value the trusted relationships that we have built with our clients and are excited to be working with them as Iconic Auctioneers. Together, as a team, we aim to grow the company, continue our great partnerships with fantastic motoring events and maintain our premium status.”

The first sale as Iconic Auctioneers will be The Classic Sale at Silverstone Festival on the 25th & 26th August – all lots can currently be viewed on the company’s website. The Auction takes place in Halls 1 & 2 in The Wing at The Silverstone Circuit. Iconic Auctioneers are also taking entries for their following sale, The NEC Classic Motor Show Sale in November.

For more information about the company or if you are interested in buying or selling a car, motorcycle or collectible please contact the team on +44 (0) 1926 691 141 or email enquiries@iconicauctioneers.com.

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Iconic Auctioneers