Auto NewsDoes the Genesis GV60 mean the end of the car key?

Does the Genesis GV60 mean the end of the car key?

Using face and fingerprints to drive your car

The latest Genesis GV60 introduces facial recognition and fingerprint technology, but are you worried or excited by the development?

Getting into your car and starting it used to be a very simple procedure but not now with the launch of the Genesis GV60. Using the same key to fire up the engine is something we’ve been doing for almost 75 years, but in later decades things got a bit more sophisticated.

The Renault Fuego of the early 1980s was the first car to offer remote-controlled central locking, a feature the company called ‘PLiP’ after its inventor, Paul Lipschutz. Two decades later the company would follow-up with its keycard system that combined entry and starting functions, and around the same time Mercedes-Benz introduced the idea of ‘keyless go’. It’s common now but the idea of not needing a key at all felt quite revolutionary.

But now the whole process has become more technology-focused than ever, which brings us to the Genesis GV60. The already impressive electric vehicle has been given an update for the 2023 model year which introduces a couple of features that make opening the doors of your car and getting your journey underway feel a lot more high-tech.


The first of these features is dubbed ‘Face Connect’ by Genesis, and they say it’s a world-first. What the catchy name means is that drivers can now access their car through the power of facial recognition, using a camera integrated into the vehicle’s B-pillar. Making use of near-infrared technology so it works as well in the dark as it does in daylight, once the driver has looked into the camera the LED light around it will turn green if the face is recognised and red if not.

There’s no need to carry the car’s normal key at all, and it can even just be left in the car. And that’s not all as opening the GV60’s doors in this way means that a number of cabin settings particular to that driver – things like seat, steering wheel and mirror position along with infotainment settings – will be adjusted automatically. And with two people able to use the Face Connect system that’s pretty handy.


So now you’re in the car, what about getting it powered up and ready to drive? Well, that’s a bit different, too, because the driver can use the Fingerprint Authentication System. It’s like the system employed on many modern smart phones, and once they’ve scanned their print using the module on the centre console it’s simply a matter of pressing the start button within 30 seconds.

Naturally there might be concerns about the security of such personal biometric data, but Genesis say it’s not something to worry about. The data is stored only within the car’s systems using encrypted software, it isn’t uploaded from the vehicle for remote storage, it can’t be accessed by a third party and it can be deleted at any time by the owner.

Whether you view such technology as unnecessary complication or a fascinating advance will be a matter of personal taste, but there’s no doubt that the way we interact with our cars is changing rapidly. We can’t wait to see what comes next…

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