The Lancaster Insurance Classic Motor Show, with discovery+, has announced that the 2022 show theme will be ‘Part of the Family.’
The show organisers offer the theme ‘Part of the Family’ as a challenge to the hundreds of car clubs and exhibitors to try and interpret in their displays and stands at the show. From TV and film cars to Top Trumps, the theme is always inclusive so everyone can get involved.
Show Director Lee Masters said: “After running for over 35 years, finding a new theme for each show can be difficult. However, this year was the simplest yet! We knew we wanted something family related and then we saw our headline sponsor Lancaster Insurance’s new marketing campaign with the strapline “Part of the Family’. It was like it was meant to be!
“The classic car community is a family that continues to grow every year as the next generation joins. We need to welcome and embrace new family members as they are the future of classic motoring.”
This year’s theme has so many options for the 300 car clubs attending. Groups of cars from one manufacturing family; a car that has passed from generation to generation; famous motoring families; family projects, adventures and builds; memories of family cars and where they are now; Plus, there’s always the ‘black sheep’ of the family…
Andrew Evanson, Senior Operations Manager for Lancaster, said: “We’ve been part of the Classic Motor Show family as headline sponsor for nearly 10 years but a fan for many more, and when we heard the theme was inspired by Lancaster’s current campaign it felt really special. Family is a word that truly embodies our community and whatever your choice of classic is, each and every person is ‘part of the family’ and plays an important part in making the movement as extraordinary as it is. We can’t wait to celebrate with everyone in November.”
As well as the show theme, there will also be several features including a two-day sale by Silverstone Auctions, the Meguiar’s Club Showcase, the discovery+ Live Stage, and the popular Lancaster Insurance Pride of Ownership competition.
The Lancaster Insurance Classic Motor Show, with discovery+, is scheduled to be held at Birmingham’s NEC from Friday 11 to Sunday 13 November 2022. Tickets are now on sale.
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